Revisit: Publix Sabor
Today I'd like to revisit one of my first posts, Hispanic Marketing Case Study: Publix Sabor. As many of you know, I know live in Miami - Latin America's capital inside the US. I really thought that it would be a lot easier to find Mexican products here than it is. I can't find good tortillas, and it took me 3 grocery store trips before I found serrano chiles. So my strategy has been that each week that I go to the grocery store, I visit a different branch. As I was on the Publix website, I realized that there was a Publix Sabor store not too far away. I remembered posting on this store in May and decided to check it out.
It certainly does look a bit different...the sign out in the front of the store does not use the typical Publix logo, but a more colorful logo. The bakery offers hot cuban bread, fresh Colombian bread loaves, and guava & cheese turnovers among others.
There was a larger selection of salsas and fresh cheeses than I have seen in other "regular" grocery stores, but I still think that Mexico is not as strongly represented as it could be.
Something I would encourage Publix Sabor: offer even more produce items that are not pre-packaged. Recently coming from Mexico, I could select all of my produce by hand. I am not interested in buying squash that is behind plastic on a styrofoam tray (besides the fact that it is a huge waste of materials, I like to choose my veggies and the amount).
I think that the Publix Sabor stores will be popular and successful as long as they pay attention to the first rule of real estate: Location, location, location.
posted by Rebecca Carter @ 1:43 PM
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