Trendy Tendencias: US & Mexico

Blog following and discussing new trends, specifically in the US and in Mexico.

Wednesday, September 28, 2005

Revisit: Publix Sabor

Today I'd like to revisit one of my first posts, Hispanic Marketing Case Study: Publix Sabor. As many of you know, I know live in Miami - Latin America's capital inside the US. I really thought that it would be a lot easier to find Mexican products here than it is. I can't find good tortillas, and it took me 3 grocery store trips before I found serrano chiles. So my strategy has been that each week that I go to the grocery store, I visit a different branch. As I was on the Publix website, I realized that there was a Publix Sabor store not too far away. I remembered posting on this store in May and decided to check it out.

It certainly does look a bit different...the sign out in the front of the store does not use the typical Publix logo, but a more colorful logo. The bakery offers hot cuban bread, fresh Colombian bread loaves, and guava & cheese turnovers among others.

There was a larger selection of salsas and fresh cheeses than I have seen in other "regular" grocery stores, but I still think that Mexico is not as strongly represented as it could be.

Something I would encourage Publix Sabor: offer even more produce items that are not pre-packaged. Recently coming from Mexico, I could select all of my produce by hand. I am not interested in buying squash that is behind plastic on a styrofoam tray (besides the fact that it is a huge waste of materials, I like to choose my veggies and the amount).

I think that the Publix Sabor stores will be popular and successful as long as they pay attention to the first rule of real estate: Location, location, location.

7 Comments:

At 10:54 AM, Blogger Neville said...

I've never heard of Publix, but I did some research on them, hoping to purchase some stock.

On their website it says they do not issue public stock, they are however listed on the OTC.BB exchange, so I think I may be able to buy.

H.E.B. stores around my area seem to be popular within the Hispanic community. 1.) because HEB will actually open stores in the dense Hispanic areas of Austin, and 2.) because they make the stores hispanic-based (Almost every employee speaks Spanish and most of the aisles are labelled with English AND Spanish tags.

Thanks for the great posts, keep it up!
-Nev

 
At 11:15 AM, Blogger Rebecca Carter said...

huh, that's weird...I just saw this on the site, I guess that's what you found: http://www.publix.com/about/stockholder/SSServices.do

 
At 2:12 PM, Blogger Jordaniel said...

Have you tried Sedano's? How does it compare with Publix Sabor? I'm happy with the latin products in Sedano's but I'm Venezuelan, not Mexican. Usually I find Mexican products everywhere else outside of South Florida easily and I can understand your frustration -- it's so hard to find Venezuelan products outside of South Florida in supermarkets!

 
At 6:05 AM, Anonymous Anonymous said...

Hi,

I found your blog very interesting. I stumbled upon it as I was looking for Publix information. I have also found another site filled with publix info right Here:

Publix

Regards,

 
At 6:08 PM, Blogger Lesly said...

I found your blog very interesting since it has something to do with Publix. Publix Super Markets, Inc. sells different grocery products such as bakery, general grocery, pharmacy, dairy, deli, frozen foods, liquor, and so much more other products. Judging from the sales rates and the income, the company has been developing quite rapidly and successfully. The consumer factor is also quite important in the case. This info may be found on www.pissedconsumer.com.

 
At 12:42 PM, Blogger Joseph M. said...

Mexican pharmacy serves your medical needs like no other!

Ever since the era of online pharmacies has started, there has been gradual improvement in the comparison between the best and the worst. The quality of products, customer service and security has never been better. But this doesn’t mean that the need for a safe shopping pharmacy, has been met.

The Mexican Pharmacy is the benchmark of best services in the Greater Americas when getting medicines. The human need to be healthy cannot be complete without the right set of medications to ward off everyday illnesses. The Mexican pharmacy makes this easier for you.

The state regulated price of drugs has been the apex reason of it being phenomenally successful. If this was not cheap enough, there are special offers and giveaways to get your first aid box filled at throw away prices. Don’t be startled, the medicines are not junk!

The drugs available have confirmed to the rigorous testing of its manufacturers, and have been found authentic. The Mexican pharmacy deals with health, not giving it a blow!

You can find more info at: http://ipicante.com/mexican-pharmacy.html

 
At 6:51 PM, Anonymous Anonymous said...

Who knows where to download XRumer 5.0 Palladium?
Help, please. All recommend this program to effectively advertise on the Internet, this is the best program!

 

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