First Time DVD Releases: Mexican Films

Univision is getting into the DVD business and will be soon releasing some Mexican films from the 80s & 90s. The DVDs will be sold in stores such as Wal-Mart & Best Buy for $9.99. Basically, as the Sun-Sentinel article points out, the Hispanic market is no longer a "niche"...this is a real market segment with huge buying power.

From the article:

Jerilyn Kessel of Centris Research recently conducted research that shows
Hispanics bought slightly more DVDs per month than non-Hispanics and also rented
more discs per month. Yet only 1 percent of the 1 billion DVDs sold in the
United States last year were in Spanish.

Technorati Tags: DVD, Hispanic, Mexican