Trendy Tendencias: US & Mexico

Blog following and discussing new trends, specifically in the US and in Mexico.

Thursday, May 05, 2005

Childhood Obesity

We've been hearing a lot lately about childhood obesity, and how it's become such a problem. I think that some of the reasons are obvious: diet, less exercise, etc. What is interesting, though, is to take a look at how some people are turning this into business opportunities. And the best part is, it's a win-win situation: thinner kids, and a little bit of profit for their pockets!

And don't think I'm just talking about the US here. The US is the #1 Fattest country in the world, and guess what? Mexico is #2.

So what are people doing about it?

Business Opportunity #1: Fun gyms designed for kids.
Take a look at this article where a UK Mom creates gym for video game-loving kids. They use the Playstation Bikes, which I had never heard of before, so that the kids are exercising while they play! Also using the dance pads and offer classes. And here's another story about a different kids' gym in the UK.

Business Opportunity #2: Healthy Vending Machines at schools.
Basically, some schools are trying to take out the soda and potato chips from the vending machines, and in turn they are offering "Healthy Alternatives" such as smoothies, granola bars, etc. Here is an article about a school that did it on their own and another about a Vending company that made the change.

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